Lauren Conrad Online
Welcome to Lauren Conrad Online, your number one fan source for Lauren Conrad on the web! We promise to provide you with the latest news, images, and media on Lauren Conrad. We are currently in the process of a rebuild (because the site got deleted), so please be patient with me as I get things back to normal! Thanks for stopping by!

Current Projects

L.A. Candy
On Sale: June 14, 2009
Position: Author
Book Type: Fiction
Purchase: amazon.com

LC Lauren Conrad Collection
Debut: October 2009
Position: Designer
Partered With: Kohl's
Website: Coming soon!

The Lauren Conrad Collection
Debut: Spring 2008
Position: Designer
Status: On Hold
Site: shoplaurenconrad.com

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Since: March 2006
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Lauren Conrad Online is an unofficial website and is in no way affiliated with Lauren Conrad, Laguna Beach, The Hills, or MTV. Everything on this website was created by me unless stated otherwise and the photos in the gallery belong to the rightful owners. I am in no way claiming the photos to be my own. Please do not reproduce content, graphics or photos without giving credit to the website. If you would like to have any copyrighted material removed, please email me before taking any legal action.

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Jun
28

Lauren Conrad’s “L.A. Candy” Features Mobile Marketing

“The Hills”‘ Lauren Conrad — TV reality star, author of a new novel for teens and a Kindle user — says her BlackBerry “lives” in the palm of her hand.

It’s the reason she thinks technology that links books like hers to mobile devices is “a really cool idea.”

“Most people my age kind of live on their phones,” says Conrad, 23.

Publishers, engaged in the oldest of the old media, are turning to mobile technology and online social networks as a way to reach young readers. Three programs begin this week:

2D bar codes: To promote “L.A. Candy,” Conrad’s young-adult novel about a teen who becomes a reality TV star, HarperCollins is using 2D bar codes, a new technology that links the worlds of print and mobile.

The codes, on the back of book jackets, can be scanned by cameras on mobile devices and let users connect directly to supplementary Internet content, including interviews with the authors.

“Mobile marketing efforts may be the 21st-century way to market to consumers, and teens are a logical first place to try things out. They are so eager to receive information and resend it to friends and talk about it,” says HarperCollins’ Carolyn Pittis.

Source: news-leader.com

One Response to “Lauren Conrad’s “L.A. Candy” Features Mobile Marketing”

  1. Marine says:

    It’s a great idee but i’m in france and i would like buy her book but in french ! Not in english ! Do you think i could ?

    ps: excuse my english !