The star of Laguna Beach and The Hills and now a fashion designer plans a reality show to track her efforts to become so successful that she no longer needs TV

The offices of the Paper Crown fashion line are jammed with an MTV film crew as producers walk around in headsets and speak in whispers. The second floor suite in Los Angeles’ Westwood neighborhood is decorated with a zebra skin rug, an ornate table with lion’s claw feet, and mannequins in half-finished gowns. Reclining on an overstuffed antique sofa is Lauren Conrad—reality TV doyenne, best-selling author, and fashion impresario—in a bright print shirt, high-waisted slacks, and high heels of her own design.

Conrad, who blasted to stardom in MTV’s reality series about precocious Orange County teens, Laguna Beach, and its spin-off, The Hills, is embarking on one of the more unusual stunts in the short history of unscripted television. To cement her reputation as a businesswoman, the 24-year old is trying to distance herself from her reality TV alter ego. The chosen vehicle for this transformation? Yes, a new reality show—her third in seven years. Conrad’s yet-unnamed series, which will make its debut early this year on MTV, will follow her quest to become so successful as a businesswoman that she has to eventually cancel her show. As her agent, Max Stubblefield, puts it: “Lauren’s new businesses will feed on the show—which will feed on the new businesses.” Conrad insists she would love “for the cameras to go away. This show is a vehicle to get there. I would love to become a big, natural brand.”

Despite being famous for little more than once having been a teenager, Conrad—known as “LC” by her legions of adoring adolescent fans—may already be the millennials’ answer to Martha Stewart. She’s the author of four best-selling books, including Sugar & Spice, which continues the chronicle of a fictional young woman dealing with the travails of reality stardom. She’s coming off a successful campaign as the exclusive spokesperson for Avon’s Mark cosmetics. Since 2006 she has had endorsement deals with toy company Hasbro, leather goods maker Linea Pelle, and AT&T. Her fashion line for Kohl’s, LC Lauren Conrad, has been a “consistent top performer in our women’s category,” says Donald A. Brennan, a senior executive vice-president for the retailer. Her slightly more upscale line, the Lauren Conrad Collection, was sold in more than 500 stores before she discontinued it last year to focus on Paper Crown. She’s even done her own “Got Milk?” ad.

Unlike many reality stars of her generation, Conrad’s public introduction involved neither a sex tape nor a friendship with Paris Hilton. In 2004 she was cast as the star of MTV’s alpha-kid show Laguna Beach and wooed fans with her estimable sanity. During five seasons of the show’s sequel, The Hills, which followed her as a student at Los Angeles’ Fashion Institute of Design & Merchandising, Conrad maintained a nearly Churchillian composure in the face of juvenile male behavior and back-stabbing female frenemies. Her constant disappointments in love and her ability to eschew various Hollywood rites of passage—Asian symbol tattoos, collagen lip injections—made her a favored cover girl of women’s magazines and a good-girl role model. “She was always going through that relationship saga of trying to find the right guy,” says Adam DiVello, creator and executive producer of The Hills. “It was very Carrie Bradshaw.”

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Always willing to lend her celebrity for a good cause, Lauren Conrad was spotted at the children’s benefit in Los Angeles, CA on Wednesday night (December 15).

The “LA Candy” babe looked cute and casual as she posed for pictures solo and also with two special guests, Mickey and Minnie Mouse.

The event, which was sponsored by Disney on Ice and AEG, was called “Let’s Celebrate” and was in support of the Starlight Children’s Foundation.

Later in the night, Ms Conrad tied on some ice skates and carefully skated around the ice rink at L.A. LIVE.

Source: celebrity-gossip.net

Treating herself to some pampering, Lauren Conrad was spotted hitting up the Kate Somerville Spa yesterday (December 14).

The former “Laguna Beach” babe looked a little distracted as she made her exit, texting away on her mobile phone as the shutterbugs looked on.

Source: celebrity-gossip.net

Plugging away on her new project, Lauren Conrad was spotted out on Robertson Blvd in Los Angeles, CA on Friday afternoon (December 10).

The former “Hills” hottie offered up a big smile as cameras followed her around to capture action for her new reality series at the LS Store locale.

Source: celebrity-gossip.net