Lauren Conrad is partaking in Fashion’s Night Out in LA on Thursday, September 8th, Lauren was photographed behinds the scenes for FNO PSA’s coming out soon for the event.

Lauren was seen in photos getting her make-up and hair done, smiling at the make-up Artist, wearing an FNO t-shirt ready to fight the good fight.

Whitney Port will also be particating in Fashion’s Night Out as Whitney too was getting her pictures taken for the cause to raise awareness about fashion.

Fashion’s Night Out is a global initiative celebrating fashion, restoring consumer confidence putting the fun back in shopping, and inviting the entire fashion industry worldwide for this one night only event open to the public.

For Lauren and Whitney, it could not be a better time to be in Fashion’s Night Out since the two are now known for Paper Crown & Whitney Eve, not The Hills nor The City.

Source: examiner.com

Part 2 of our exclusive interview with Forbes Lifestyle contributor and celebpreneur, Lauren Conrad. Harvard Business School or reality television show? Lauren weighs in. (Watch part 1 of the interview by clicking here.)

Check out Lauren’s latest post for her Forbes.com posted on July 19, 2011 below:

Paper Crown wasn’t entirely a business move. While it’s an important addition to my overall brand, Paper Crown is actually more of a passion project—an opportunity to make beautiful clothing on my own financial and creative terms.

To bring Paper Crown to life, I hired my long-time friend, Maura McManus. Her hands-on experience with another contemporary brand and understanding of everything from customer relations to the design process was vital to launching Paper Crown. Maura runs the daily business side of the company, while I oversee the creative and financial verticals. Together, we have crafted a clothing line I’m very proud of.

Transforming Paper Crown from an idea into a company was a challenging process. Last April, Maura and I mapped out everything we wanted to accomplish  and focused on what it would take to achieve those goals while sustaining a profitable business. I was confident the line would do well based on the success of LC Lauren Conrad collection for Kohl’s and my best-selling book, Lauren Conrad STYLE.

We immersed ourselves in research, studying other contemporary clothing companies such as Elizabeth & James, Vince, and Rebecca Minkoff to name a few. We reviewed everything from how and where they manufactured their product to social media methods and sales strategy. We also met with top names in the garment industry to ask about everything from big-picture matters such as production logistics down to the nitty-gritty details like distribution methods and thread counts. With the information from these consultations along with my own research and experience in the industry, we were able to set forth a detailed plan to direct, grow and nurture Paper Crown under a merchant business model.

Having strong business sense is helpful, but designing clothes and researching trends is where I thrive most. Enlisting a team of trusted and experienced professionals to bring my designs to life is tremendously important. After months of research and face-to-face meetings, I decided to work with a full-service apparel company based in Los Angeles to head the manufacturing process of our garments. I also recruited veteran pattern makers who were able to fashion pieces worthy of hanging beside other distinguished contemporary lines.

As with all new frontiers, you are bound to hit bumps in the road. One of the biggest obstacles I had to overcome was finding a balance between making design decisions based on profitability and maintaining design credibility. Pricing a garment can sometimes stifle the creative process since it’s important to hit a target price in order to ultimately turn a profit. Let’s say I want to use a $4.50 trim, but I can only afford to use a similar, yet less lovely, $1.23 trim in order to hit my target price. At this point, I can decide to use that higher quality trim, but I’ll be taking a hit from the inflated price. Occasionally, I will make this call if I think a piece is particularly important to the collection.

Making the final decision is important to me because I am personally backing the line—one of the main reasons I created Paper Crown. In the past, I wasn’t the one financing the line, so the decision to use higher quality trim would not have been mine. While I understand a clothing line is a business, I find it disconcerting when quality is compromised for the sake of profit. Things like fabric quality, consistent sizing and good construction are all factors that can build or break the relationship with a customer. In the end it’s all about consumer satisfaction.

I’m proud of what Paper Crown is today. It’s a collection of polished pieces with a charming and youthful vibe—the look and feel of the line is clean, cool and feminine. It’ll be available at many top tier boutiques and retailers, including Planet Blue and Nordstrom (the first season arrives in stores August 1^st).

Looking ahead, I hope to see Paper Crown grow while still maintaining its specialty feel. By investing in quality and design, Paper Crown lends credibility to my name as a designer. The fact that it has evolved into a prosperous business is just icing on the cake.

Source: forbes.com

Wow, we can’t believe it’s actually, finally happening. Way back in February, preview images of Lauren Conrad‘s new label, Paper Crown, debuted on the internet. Yes, this is the clothing line that was meant to feature on Conrad’s new MTV reality show—the show that was shot and canned at the last minute because, rumor has it, it was just that boring.

Anyway, WWD has the details on Paper Crown’s imminent—Saturday!—launch. Described by Conrad as a “collection for those who like to play dress up in a grown up world,” the collection comprises dresses and tailored separates priced from $59 to $458. WWD reports that “Conrad uses herself as the main source of inspiration for the new collection.” Yes, it’s always good news when designers—especially celebrity designers—say they are their own inspiration. Yup, bodes well.

Paper Crown will arrive in stores this Saturday and will sold at Nordstrom, Ron Herman, Fred Segal, and Planet Blue.

Source: racked.com

A new guy for the good girl?

A source tells the new issue of Us Weekly (out Wednesday) that Paper Crown designer Lauren Conrad, 25, looked enamored with Teen Wolf hottie Colton Haynes, 23, when the two shared a table at the HTC Status phone launch on July 20 — and the pair even exchanged numbers at night’s end.

While a Conrad insider says “they are friends and have known each other forever,” a witness is more affirmative: “She was into him, and vice versa. They went to a club afterward.

Yet Haynes — who appeared on two episodes of The Hills when Conrad interned at Teen Vogue — could end up heartbroken. A source says Conrad still speaks every day with ex Kyle Howard, 33 (the two broke up after three years, in May). Says the insider, “They may get back together.”

Would Lauren and Colton make a cute couple?

Source: usmagazine.com