It seems like only yesterday Lauren Conrad was hitting the club circuit with her besties and getting dressed up for hot dates on Laguna Beach. Now the former MTV reality darling is at the helm of a multimillion dollar empire, thanks to her hair and makeup advice (The Beauty Department!), fashion lines (Paper Crown! LC Lauren Conrad for Kohl’s!) and Forbes column. But that’s still not enough to satisfy the ol’ LC’s cravings for total world domination—she just announced her newest conquest: the eco-friendly industry.

LC collaborated with BlueAvocado, a women-founded sustainable lifestyle products company, on a green collection of home, travel, and cosmetic accessories. How sooo fashion-forward yet socially responsible of her! Of the new business venture, LC said: “The BlueAvocado partnership represents a synergy of things I love to do—design great products, enable women to realize their dreams, and inspire thoughtful action…. Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change.” To show she means business, Conrad will be inviting her 395,000+ Facebook fans to be a part of the BlueAvocado mission. And we can’t wait to join the cause! A 2-for-1 deal of helping the environment plus giving our personal beau-tay collection the Lauren Conrad makeover? Sign us up! With Lauren’s perpetually shiny hair and flawless skin, we can only hope a line of organic beauty products comes next. *SQUEAL* LC’s first eco-collection won’t officially launch until this summer, but, pssssst, you can be the first to hear about exclusive updates by clicking right here!

Source: style.mtv.com