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Lauren Conrad is a rare breed of reality celebrity. She doesn’t sing, she doesn’t dance, she doesn’t throw her curves in our face or bowl us over with a splashy personality. So how do you explain the screaming crowds, endless magazine covers and 1.8 million Twitter followers? Simple. She seems like one of us—almost.
We’ve watched the 25-year-old All-American beauty break up with cheating boyfriends and navigate the travails of high school on her hometown stage of MTV’s Laguna Beach. Then we followed Lauren to L.A., top down on the BMW convertible with Natasha Bedingfield blaring, to accompany her through internships, college heartbreak and best-friend drama in The Hills. Now, she’s set her sights on the business world and Forbes Lifestyle has invited her to document the journey.
When I got on the phone with Lauren a few weeks ago, she talked to me while weaving through L.A. traffic on her way to a photo shoot—not a suggested practice but a reality of the day-to-day demands of running two fashion lines, two websites and a successful novel series (L.A. Candy was a New York Times bestseller). Just the night before, she had turned in the manuscript for her fifth novel before making a fresh-faced appearance on Chelsea Lately. Not bad for a 36-hour stretch.
Lauren’s jump from celebrity to entrepreneur puts her on the same trajectory as many a bright-eyed instant cover girl, but whether she can channel her persona into an enduring commercial tour de force remains to be seen. All considered, she’s off to a good start. LC Lauren Conrad, an exclusive women’s apparel line for Kohl’s, has burgeoned from placement in 300 stores to 1,000 in one year. Specialty clothing line Paper Crown, set to debut this summer, has already been courted by the likes of Fred Segal, Planet Blue and Nordstrom.
Starting Thursday, follow Lauren as she takes us on a four-month exploration of the fashion business, inner workings of a celebrity web site, the publishing industry and watch for beauty/style tips from the powerbroker herself.
The lovely and very stylish Lauren Conrad hosted a show on Access Hollywood Live today featuring clothes from her LC Lauren Conrad for Kohl’s collection and tips from her new book “Lauren Conrad Style.”
The book is chock full of good info and practical advice that works for real women, including how to find the right pair of jeans and how to edit your closet. There is a section on how to create foolproof outfits for every occasion and how to make an outfit your own by adding personal touches.
For our fashion show, Lauren revealed her go-to pieces:
THE WHITE TEE
“The white tee is timeless,” Lauren says. “So many different ways to wear it. You can dress it up, dress it down.” Lauren prefers her tees to be lightweight and a bit slouchy.
THE BLACK MINI DRESS AND THE BLACK HEEL
“You can’t go wrong with the little black dress. So many options out there for every body type,” she says. Of course, the black dress always looks great paired with one of LC’s other go-to pieces… the black heel. Lauren loves black platform pumps and wears them to dress up jeans or look good on the red carpet.
THE SKINNY JEAN
“I love a skinny jean, especially in a dark wash. I hope it sticks around,” Lauren says of her go-to cut. I agree and hope this trend is around for a while too! Lauren says her “skinnies” as she calls them, are the most versatile item in her closet. Her favorite brands are J Brand, Urban Outfitters and Levi’s.
THE OVERSIZE SWEATER
“I love an oversize sweater because I travel all the time,” Lauren says. Hers are mostly lightweight because she lives in California and because she is so dressed up most of the time, in her off-moments she loves to be comfortable. Scoop necks, v-necks and cardigans all play a big part of her wardrobe.