After halting production of her first signature clothing line last year amidst a bleak retail landscape, Lauren Conrad is back at it again, with plans for a new contemporary collection already underway.

With her affordable Lauren Conrad collection already being sold at Kohl’s, the former Hills star tells PEOPLE she is starting a new line with several of her best friends. “It’s a contemporary women’s line,” she revealed to PEOPLE while hosting a party at Las Vegas’s Tao Beach on Saturday. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”

And while Conrad, 24, said the new collection is just getting started, she can’t contain her excitement. “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”

Tell us: are you looking forward to another clothing line from Lauren?

Source: stylenews.peoplestylewatch.com

If you are anything like us, you have been a big fan of Lauren Conrad, once known as “LC” on Laguna Beach and you sported TEAM LAUREN tees from Hollister. But now, our Lauren is all grown up and has so many amazing things going on in her life — from life after The Hills to her new collection, Kohl’s line and latest books — Lauren Conrad is a name you just can’t forget.

How has life been since The Hills?

It’s been great! It’s always a little scary to make a big change like I did when I decide to leave the show, but I don’t regret it one bit. Since I’ve left I’ve discovered a new love… writing! I have had such an amazing experience writing my novels and touring the country for signings. It’s been an exciting year and I’ve learned so much.

Also, I have been having such great time working on my Kohl’s line and have been blown away by the support I have received. Fashion has always been what I have loved to do and I feel so fortunate to be working with such a great partner. Aside from that, I have really enjoyed having a personal life and the opportunity to do a little traveling. All and all, I’d say it’s been a great year.

We just finished reading your second book, Sweet Little Lies (HarperCollins) and of course, it kept us wanting more — How did the idea of your LA Candy Series come about? Was writing something you have always been interested in?

The concept of the LA Candy series was more of a compromise than an original thought. I was interested in writing a dating book (sort of a what-not-to-do for someone who’s made all of the mistakes) and HarperCollins wanted me to write a tell-all about The Hills. Since I wasn’t comfortable revealing the secrets of others we began talking about a fictional series. This way I could tell the story of a journey similar to the my own without calling anyone out…but still include insider knowledge from someone who’s lived it.

How are the books [related] to your personal life - was that the inspiration?

I wrote from experiences and I also based characters on a compilation of people I had met in my life but the books aren’t real life. I had a ton of fun playing make-believe.

I have to say, you have always been a great decorator — your house on television and apartment was very chic. Is a decorating or lifestyle book something you may do in the future?

It’s funny that you say that because I have always struggled with decorating. I can throw an outfit together in 30 seconds flat but show me an empty room or blank wall and I’m stumped. I have learned a few things along the way like…the color you paint your walls will reflect off your skin (example: green wall make u look sick), flowers are a great way to add a pop color to any room (peonies are the best), and flea markets are great for finding deals and original pieces. I would love to write a book about decorating because I would learn so much in the process and then get to share it with others.

A few seasons ago we saw your collection during LA Fashion Week. Do you plan on showing again at some point?

I am currently starting up a new clothing line with one of my best friends. It’s a contemporary line similar to my original but with a different look. The first season we are designing is Fall 2011.

You always seem to have a lot going on - never a dull moment! What is up next for you?

I have a book tour coming up in the beginning of October. Actually it’s a double tour for my third novel, Sugar & Spice, and a Style guide that I wrote (Lauren Conrad Style). Besides that I have the clothing lines to keep me busy, but I am also looking for the perfect project to produce. I’ve always loved the production side of entertainment and would love to be a part of it. I just want to be careful to select a show that I’ll love. I want my first one to be great!

We just can’t wait for the next book to come out in the LA Candy series. Sugar & Spice, along with Lauren’s Style book will hit shelves in October. Start counting down now! In the meantime make sure you pick up the page-turning series and stay-up-to date with Lauren on Twitter and on her website. Of course, the LA Candy series gets the cupcakeMAG stamp of approval - they all are must-reads!

Source: cupcakemag.blogspot.com

Lauren Conrad is going dark.

No, this isn’t a story about the former Hills star changing the color of her hair…

Conrad says she’s planning on penning a spinoff of her L.A. Candy novels.

“I’m going to take Madison from the book and do a darker series,” she told me the other night the Hills finale party. “I already wrote a little bit and it was really fun.”

L.A. Candy focuses on Jane Roberts, a young woman who moves to Hollywood, gets a job with an events planner and eventually lands her own reality show. Like Conrad, Jane isn’t always happy with her fame and the attention it brings. (FYI: She just completed writing third installment of the Candy trilogy).

“I think it would be really fun to do it the other way, with someone who loves it,” Conrad explained. “Someone who loves the fame and plays that game well.”

As for those plans to turn L.A. Candy into a movie, Conrad sighed, “It’s a very slow process.”

Source: ca.eonline.com

We were thrilled when we first heard back in November that Lauren Conrad would be writing a style book, and we weren’t the only ones that wanted her fashion feedback. Conrad tells PEOPLE exclusively that her new tome was, in fact, inspired by all of her fans. “The first book tour I went on, I had the opportunity to meet thousands and thousands of fans. The majority of the questions were about fashion,” explains Conrad. “It was fun to share all the things I had learned.”

So what will you see in Lauren Conrad Style? Besides tons of never-before-seen photos and relatable advice from Conrad herself along with her glam squad, expect “personal stories, live and learn stories,” and yes, even “a couple of high school horror stories.” While Conrad does find wearing cocktail dresses on the red carpet easier than dressing for everyday life, she devotes chapters to every occasion, even deciphering dress codes like the dreaded business casual. Her must-tip: don’t be afraid to take your pieces to a tailor to achieve your perfect fit. “Most of the things I buy are tailored,” she dishes, emphasizing the importance of finding your best fit instead of just following trends. Lauren Conrad Style will hit bookshelves on October 5, 2010, the same date as her third novel Sugar & Spice. Find out more about Lauren’s books at harperteen.com.

Source: stylenews.peoplestylewatch.com

Lauren Conrad gives you an exclusive excerpt from her new book, Sweet Little Lies!
CRAZY GIRL

Just before 9 a.m. on Monday morning, Jane pulled into her usual parking spot behind Fiona Chen’s building. She turned off the engine and carefully searched the entire lot through the window. Good—no photographers. She’d had to fend off two of them outside the apartment earlier. They were so obnoxious, shouting questions at her about Braden and Jesse—”Jane, why did Braden move to New York?” “Jane, what do you think of Jesse’s new girlfriend?”—and snapping picture after picture of her while she gritted her teeth and tried to ignore them. She hadn’t heard anything about Braden going to New York or Jesse having a new girlfriend. But she knew better than to talk to paparazzi.

According to Lauren’s Facebook page her third book has been named!

It is going to be called ‘SUGAR AND SPICE’ now i need to start writing!

According to Lauren’s Facebook page Harperteen.com is running a contest for you to win a Mark gift bag with all the essentials to get a look like Lauren and also A SIGNED COPY OF SWEET LITTLE LIES!

Enter the contest here