It’s a clothes call for Lauren Conrad!

One month after the 23-year-old designer announced that she was taking a hiatus from her upscale clothing line, the Hills star reveals that she is launching a brand-new apparel line for Kohl’s department stores.

“It is a California chic line,” she tells Usmagazine.com of the new brand, called LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.”

The line — which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear — will be available in October exclusively at Kohl’s stores and on the store’s website. The prices will range from $20 to $60.

“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement Monday.

He added: “We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”

So why did she decide to take time off from the Lauren Conrad Collection — which is more expensive and only available in select boutiques — to create the national Kohl’s line?

“It was just kind of a battle I had because I wanted to do a higher-end line — I wanted to do a contemporary line — but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me,” Conrad tells Us. “So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place.”

Plus, the star admits that she has shopped at the store.

“My family has always shopped at Kohl’s, so I’ve always known about them and I think that they do a really great job,” Conrad says of the franchise, which has also partnered with designer Vera Wang.

Conrad’s personal collection will be back next spring, and she tells Us that fans could pair styles from both of her lines.

“I like having more of an eclectic style where you mix high ends and more affordable pieces,” she says. “It’s great to be able to go to a store like Kohl’s and get really good classic pieces and mix them into your wardrobe.”

Source: usmagazine.com

Lauren Conrad has taken to her MySpace Celebrity blog to clear up rumors about her clothing line, which is currently “on hiatus.”

“A few days ago a statement was released to the showrooms that carry my clothing line. It asked them to let the stores know that I was planning to take a couple seasons off from my line so that I could make some changes that I felt were necessary,” she writes.

“As a result, a lot of people were under the impression that my line was being discontinued or had been dropped,” she continues. “This isn’t the case at all. The truth is, I was the one who asked to take a couple seasons off.”

Conrad says she has “learned so much in the past year and I want to apply that to the improvement of my clothing line. I also wanted to make some changes in production so I would be able to lower the price point. That being said, I am actually really excited about beginning this process.”

She has been spending the last couple of weeks working on new designs for the spring, “which is when I am planning to bring the (new and improved) line back.”

Before signing off, Conrad told fans she has some “very exciting things going on that will be announced shortly.”

Source: usmagazine.com