Promoting Sweet Little Lies: An L.A. Candy Novel

Sunday, February 07, 2010
02:00 PM
Borders
11054 Lee Hwy Fairfax, VA 22030

Monday, February 08, 2010
07:00 PM
RAINY DAY BOOKS/*Off site event at Unity Temple
707 W 47th St Fairway, KS 66205

Tuesday, February 09, 2010
07:00 PM
Borders
600 North Orlando Ave Winter Park, FL

Venturing out for a night on the town, Lauren Conrad was among the stars attending the SBE’s launch of Hyde Lounge at the Staples Center in Los Angeles on Friday (November 6).

The former MTV reality star looked sexy in a sheer white top with tight black leather pants as she posed for a few pictures before joining up with fellow guests including her former “Hills” BFF/roomie Lauren “Lo” Bosworth.

As for Miss Conrad’s recent work endeavors, she’s been slowly moving along with the process of turning her best-selling “LA Candy” book into a movie.

Talking about the process with MTV, LC recently said, “You know what — in our initial meeting when I was really trying to get the point across of what I wanted this movie to be about, I was saying Hollywood isn’t normal. When you live in Hollywood, you feel like you live in a crazy world.”

“I told them one thing I wanted to capture was that moment when you’re inside a swarm of 20 paparazzi and you can’t move and you don’t know what to do and it’s terrifying,” she said. “And I don’t think anyone’s ever illustrated that before.”

See more photos of Lauren Conrad and Lauren Bosworth out at the Staples Center (November 6).

Source: celebrity-gossip.net

Kohl’s Department Stores is launching LC Lauren Conrad, a contemporary lifestyle
brand for women, in approximately 300 Kohl’s stores and Kohls.com this fall.

Lauren Conrad speaks to her new partnership with Kohl’s Department Stores during a recent visit to Milwaukee on March 26, 2009. Kohl’s announced the exclusive launch of LC Lauren Conrad, a contemporary lifestyle brand that will launch in the women’s department beginning this October. Check it out below! (Sound comes in a bit into the video)

It’s a clothes call for Lauren Conrad!

One month after the 23-year-old designer announced that she was taking a hiatus from her upscale clothing line, the Hills star reveals that she is launching a brand-new apparel line for Kohl’s department stores.

“It is a California chic line,” she tells Usmagazine.com of the new brand, called LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.”

The line — which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear — will be available in October exclusively at Kohl’s stores and on the store’s website. The prices will range from $20 to $60.

“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement Monday.

He added: “We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”

So why did she decide to take time off from the Lauren Conrad Collection — which is more expensive and only available in select boutiques — to create the national Kohl’s line?

“It was just kind of a battle I had because I wanted to do a higher-end line — I wanted to do a contemporary line — but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me,” Conrad tells Us. “So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place.”

Plus, the star admits that she has shopped at the store.

“My family has always shopped at Kohl’s, so I’ve always known about them and I think that they do a really great job,” Conrad says of the franchise, which has also partnered with designer Vera Wang.

Conrad’s personal collection will be back next spring, and she tells Us that fans could pair styles from both of her lines.

“I like having more of an eclectic style where you mix high ends and more affordable pieces,” she says. “It’s great to be able to go to a store like Kohl’s and get really good classic pieces and mix them into your wardrobe.”

Source: usmagazine.com

Lauren Conrad has taken to her MySpace Celebrity blog to clear up rumors about her clothing line, which is currently “on hiatus.”

“A few days ago a statement was released to the showrooms that carry my clothing line. It asked them to let the stores know that I was planning to take a couple seasons off from my line so that I could make some changes that I felt were necessary,” she writes.

“As a result, a lot of people were under the impression that my line was being discontinued or had been dropped,” she continues. “This isn’t the case at all. The truth is, I was the one who asked to take a couple seasons off.”

Conrad says she has “learned so much in the past year and I want to apply that to the improvement of my clothing line. I also wanted to make some changes in production so I would be able to lower the price point. That being said, I am actually really excited about beginning this process.”

She has been spending the last couple of weeks working on new designs for the spring, “which is when I am planning to bring the (new and improved) line back.”

Before signing off, Conrad told fans she has some “very exciting things going on that will be announced shortly.”

Source: usmagazine.com

Lauren Conrad’s clothing line is temporarily on hold, her rep confirms to Usmagazine.com.

“She is taking a hiatus, but the line still exists and will continue,” her rep tells Us. “The sales of her line in the first year doubled what was projected. However, in light of the economy, it’s a good time for Lauren to take a few seasons off to re-work her still budding line.

“She will look over the past seasons to determine what worked and what didn’t work so that she may design clothing that will appeal to her fans,” the rep continues.

The reality star — who’s filming her fifth and final season of The Hills (premieres April 6) — launched the Lauren Conrad Collection in fall 2007. It features mostly jersey dresses named after friends that range from $100 to $215.

According to the New York Post, which first reported the news, showrooms recently received a memo saying delivery of spring and summer lines had been canceled.

In March, Conrad — who was often filmed for The Hills in class at Fashion Institute of Design & Merchandising — told Us that after the show ended, she’d be able to “spend more time doing what I really love — fashion and design.”

Last July, Conrad told Us she wasn’t bothered when West Hollywood boutique Kitson stopped carrying her line.

“I spend the most amount of time on the line, and it’s the thing that makes me the least amount of money,” she told Us.

Conrad is still the face of Avon’s Mark makeup, and her first book L.A. Candy hits stores June 16.

Source: usmagazine.com